Instagram is a primarily visual platform in which the priority will be photos and videos. This makes the platform a huge opportunity for visual artists, especially photographers.
The best thing about Instagram is how accessible it is. You don’t need to be a tech savvy, a digital marketing professional, or more technical knowledge to use it successfully and grow your photography business. And that’s what it’s all about! On Instagram you are not just an artist, but your account represents your art as a brand, exposing it to potential clients, agencies and people who will help you spread your photographic projects.
The first thing you need to do is start expanding your presence within the platform and if you want to give your account an extra boost you buy more Instagram like UK.
Here are 10 additional tips to help you grow as a photographer on Instagram.
Let your style define you
The way you present your photographs is as important as the photographs themselves, so you must define what your style will be within the social network.
Do you want to follow a specific pattern or do you prefer to publish them in series?
Imagine your Instagram feed as your own gallery and, just like in a gallery, taking care of aesthetics is important to make your followers stop for a moment to appreciate your art. Defining your style will help people automatically recognize your posts.
One of the keys to success on Instagram is visibility and this is only achieved by increasing your presence on the platform. Identify the accounts that curate content similar to yours and investigate the way in which they could publish you, it can be through mentions, direct messages or hash tags. This will help you gain recognition and attract interested followers.
It’s more than just posting photos
Instagram is a visual space; we mentioned it at the beginning. But this does not mean that you should underestimate crucial aspects such as captions.
You don’t have to be a professional writer, but you should focus on connecting with your followers. A short description can do wonders with the level of engagement of your posts, as can mentioning the people involved in the photography: the model, stylist, assistant and even the client. This will help you reach larger groups.
The magic of hash tags
Hash tags are one of the most powerful tools that Instagram offers us in terms of visibility. On Instagram, almost 300 thousand publications are made per minute, so it is easy for a photograph to get lost in that sea of posts, at least for people who do not follow you.
Using the appropriate hash tags you can reach people interested in your content. You just need to do a little research on the relevant hash tags in your niche and choose between 5 and 10 for your posts. With this, your photos will have more reach within the platform.
Connecting is important
The quality of your photos will be the biggest attraction of your account, but building a relationship with your followers will help you grow within the platform.
The reason for this is simple. The success of Instagram is due, at least in part, to the feeling of closeness that users have with the people they follow. Someone is much more likely to interact and even share a post if there is a strong link to the account it belongs to. Instagram has different tools that will help you connect with your followers. The stickers of stories such as questions and answers and surveys are an excellent option; also respond to comments and messages or any other activity in which you show your followers that you are attentive to their feedback.
Take advantage of Instagram stories
Stories are very effective when it comes to connecting with your followers, especially when combined with the photo and video posts you make on your feed.
Show them the creative process behind your photos or maybe a little behind the scenes. In addition, users like to feel that they follow people, include things from your personal life that allow them to get to know you and know who the artist is behind the photographs they enjoy.
Instagram offers different tools to make the stories more dynamic and fun: music stickers, augmented reality filters and many other options. Take advantage of them!
Consistency is crucial
The best way to make the Instagram algorithm work for your posts is by being consistent with your content, so you should strive to post regularly. There are even tools like Hoot suite and Sociologist that can help you schedule your posts in advance.
Before scheduling your posts, take a look at your stats. This will help you determine which days and times your followers are most active.
Write an attractive bio
A common mistake, more than we would like, is to underestimate the Instagram bio. In this space you have the opportunity to communicate to your followers who you are and what they can find in your account, you should try to make it reflect your personality and work style.
The important thing when writing your bio is to keep it short, representative and attractive. You can also include a link to your portfolio.
Videos are more important than you think
We have always heard that a picture is worth a thousand words, but we must say that videos are even more valuable. Instagram recognizes the potential of videos and we can see it in the latest features it has incorporated: IGTV, Stories and more recently the Reels.
Including videos in your posting plan can help you use the Instagram algorithm to your advantage, making your followers spend more time viewing your posts and increasing the overall reach of your account.
Go for the likes!
It’s not a secret: Likes are the most relevant popularity indicator on Instagram. More likes translate into greater visibility and this, in turn, increases the possibility of attracting more followers.
Reaching a good number of likes depends on several factors, especially if we are talking about the work of creative who prefer to invest their time in techniques to improve their art than in social media technicalities. The service that we offer you in IncrementoSocial is an excellent alternative to support you in this aspect, not only will you be able to buy real Instagram followers, but you will also be able to buy Instagram likes to increase your engagement and build a solid presence within the platform.