Technological advancements are occurring at a quicker rate than ever before, affecting practically every area of our lives and businesses. Marketers must adapt to the changes as soon as possible. Those who are unaware of the rapidly changing technology environment will be left behind by the competitive competition. Many marketers have yet to recognize the new prospects presented by modern technology. Everyone is aware of the digital revolution at this point.
Here are the latest technological advancements that Designviva has curated which will compel marketers to seek out new content marketing tactics.
Almost everything is digital.
People in the present post-digital world are surrounded by screens. Almost all types of information are now seen on displays such as televisions, computers, and mobile phones.
TV used to be a basic gadget for watching events. Then came Smart TV, which allowed us to watch a movie, listen to the radio, and browse the internet all on one gadget. As a result, the boundary between different media has gradually eroded. Designviva says that any sort of material you create will be accessible from anywhere on a variety of devices such as your wristwatch, shop screens, smart mirrors, and digital art frames.
Displays and data are becoming more private.
Once upon a time, we all sat a significant distance away and viewed the screens, such as a movie screen. The spectators had little or no influence over the displays. With technical advancements, the television screen became the first screen that individuals could claim as their own and personal. When it came to selecting their favorite TV shows, they had greater say over the content. They could turn the screen on and off as they pleased. The laptop and smartphone moved the screens even closer together, making it fully intimate for the participants. The consumers’ experiences with the little displays got more personal and intimate says Designviva.
Augmented Reality is gaining traction.
Virtual reality [VR] is something that most marketers are aware of. The VR transports you from your current reality to another universe and new surroundings. Marketers and advertisers have been experimenting with reality to sell their products and services. However, Designviva believes that augmented reality [AR] is the future of content marketing. Unlike virtual reality, the augmented reality remains you in your current physical location while providing new information.
The information is designed to ’embellish everything around you.’ Magic Leap, Microsoft HoloLens, and Google’s Tango AR smartphone platform are examples of AR-based technology. Google Glass was a flop, but alternative augmented reality systems have the potential to transform the way we interact with displays and content. Marketers used to think of generating advertising that could fit in a rectangle of a certain size when Tech News and TV were the only routes for advertisements. That has altered dramatically in the post-digital era. Augmented reality technology has transformed the entire environment into a platform for product or service promotion. This means that there are now several options to generate new sorts of content and adverts.
Belief in Value-Driven Content Marketing
Media has expanded its reach to include train rides and elevator rides while waiting for a buddy. The media has infiltrated our lives to such a degree that we can scarcely call it privacy. In other words, Designviva is trying to say that marketers and advertisers have exploited every single minute of our lives by imposing their stuff on us. However, this is gradually changing. Marketers have learned that too much material has rendered recipients unresponsive to a brand’s message. They do not want to provide content that contributes to the clutter. Rather, the focus is now on developing some useful content by adhering to content marketing trends that people find useful. It is pointless to add to the information overload. Marketers are looking for methods to bring value to people’s lives.
The Web Begins to Be Personalized
People used to put their questions into Google’s search bar to find answers and solutions. They had to use the Internet to get the answers. The Internet is now available to people because of new technology. Google will no longer provide you with a long list of responses or search results in the future. Instead, the search engine will answer with a sliver of personal information.
The internet will remind you of the things you need to do on a particular day or instant. The internet will increasingly come to the users rather than the other way around. It is anticipatory computing, and it will have a significant impact on content marketing in the future. The Dark Sky app is an example of anticipatory computing. ‘Dark Sky is the most reliable source of hyperlocal weather data. With up-to-the-minute forecasts, you’ll know when the rain will start or end right where you are,” the app promises on its main page. The software runs in the background of your phone and warns you when the weather changes or it is going to rain. Instead of you having to look for a weather report or exchange rates, Google will bring you the information.
There are already applications that provide information about the best route to take to visit a location.
Designviva thinks that the boundary between different sorts of material has been blurred by new technology. The distinction between advertising and content, advertorial and journalism, a phone and a TV, or a TV and movies is no longer as clear as it once was. The difficulty now is to develop content that sticks out and seems distinct across several platforms. These difficulties represent new opportunities for content marketing.