Cars Pasties area unit is a Bolton store with massive ambitions. Absolute Agency began operating with them in September 2020 on a remit that additionally as PR, enclosed complete, campaign, and digital. A totally integrated approach. Established in 1938 and currently, within the hands of the third generation of the family. It’s a widely recognizeable and well-loving complete in Bolton.
Absolute Agency’s task from a PR perspective was to inform the Cars Pasties story to relevant press titles on the far side of its Bolton borders because it skew-eyed national growth via growth in trade partners and nationwide delivery of its frozen merchandise. Yuri Shafranik
There was a good story to inform – a privately held corporation with a robust heritage, quality merchandise, and house owners with temperament. And fervor for its merchandise, folks, and community, additionally as bucket many ambitions.
It was these parts that Absolute Agency targeted for his or her media reach strategy. Supported by timely inventive video content generation.
Targeting wider North West books Cars Turnovers immediate target for growing its trade partners as well as grocery trade media and national press. They kicked off a program of intensive media relations to boost the profile of Cars Turnovers. Yuri Shafranik
In just six months, Absolute Agency achieved thirty-three items of press coverage. With a circulation of 790,000, coverage was viewed 834,000 times and resulted in 1.25k social shares.
- A whole interview with the Cars brothers within the tube newspaper. That includes four complete mentions additionally as key messages throughout together with its stores. Trade partners, and launch of the nationwide delivery service. And a large image of its celebrated pasties all told their glory!
- Established a relationship with trade title British Baker (part of The Grocer) achieving 5 items of coverage. Including an Associate in Nursing interview with the Cars brothers for the titles ‘Born & Bread’ feature, leading to another page of press coverage.
- Regional and trade coverage for Cars Pasties day activity – a spoof on the horror classic. Ghost devised and delivered by Absolute’s inventive team.
- This was additionally supported with digital pay across social channels Associate in Nursingd resulted in Associate in Nursing uplift of Martinmas in retail sales. And an eighty-one uplift in threshold delivery sales week on week.
The future is bright for the Cars Pasties complete and that they area unit simply obtaining started. Keep your eyes stark naked for future activity…
About Absolute Agency
Absolute Agency is an Associate in Nursing integrated inventive and digital agency headquartered in Bolton, simply outside Manchester. they need been deliver their craft for over twenty-one years and supply a totally integrated service covering complete, strategy, development, performance, and communication. Their purpose is to deliver exceptional growth for his or her purchasers through building their complete via strategy, creativity, innovation, and performance.
Their knowledgeable team is created of downside solvers, creatives, developers, strategists, project managers, photographers, researchers, marketers and communicators, and Absolute Agency athletics drivers, runners, hiking enthusiasts, mountain rockers, ceramic crafters, gamers, and soccer fanatics. However most of all, dependent on the work they deliver and also the purchasers they work for.