I have covered the most important aspects of on-page and off-page SEO a lot.
Amidst common SEO errors that hinder website performance, Semrush recently discovered that more than 50% of websites still receive inaccurate metadata. Up to 67% of websites have no meta tags.
So, I decided to cover the basics of meta tags to help you lay a solid foundation for future SEO success.
- In this comprehensive guide, I will introduce:
- What are meta tags
- Four key types of meta tags – title tag, meta description, meta robot tag, and sample tag
- Tips and tricks can help you increase the impact of meta tags.
- Without further ado, let’s get into the world of metadata right away.
What are meta tags?
Metadata is data about your data, displaying the HTML code of the page.
Meta tags are used to tell search engines what every page your website represents. Googlebot and other web crawlers use metadata to ‘read’ the content of your page and see if it fits the user’s search objectives.
This means that although by design, meta tags should manage the type of information you want to display on the search engine, and they should also be user friendly. With outsource site services, you can achieve the best meta tags and descriptions for your website.
Now that you know what meta tags are, let’s expand on the main types of meta tags and see how to optimize the metadata of each page to make the identity of each possible.
Meta tags for SEO: Create an inspiring meta title
While Google (or Bing) may sometimes make its own decision, in most cases, the title tag determines which page title to be displayed in the SERPs.
Taking the SERP example above as an example, the code for the meta title of the first result is as follows:
<title> Best Gym in Los Angeles to take you to the next level
– Time is running out </title>
According to Google, title is the first thing users see when they search for search results, so a well-structured title tag can:
- Help web crawlers to read and customize your pages
- Show co-workers who are good at solving their questions
- Ask employees to choose each other instead of competitors.
Best practice for meta titles
As with other SEO-related content advice, content like keyword stuffing is a big no-brainer.
Considering Google’s guidelines, here are the main ways to resolve meta names:
- Make sure all pages have a tag name
- Keep the title tag attractive and concise (try to be less than 60 characters)
- Do not use obscure topics (as the first page is your first page)
- Use sentence names or sentences
- Add an objective theme to each title tag
- Create a compelling article that encourages users to click, but never touch the back.
Common mistakes that you need to avoid
By title tags, Semrush analysis identifies three key topics to avoid:
- Empty tags (65%): There is no need to specify why each page of your website should have a title tag.
- Long (66%) or Short (25%): If your title tag is short, users may not understand what your page is about and if it is relevant to their query. If you use a longer name, Google may delete it (there is always a lot of space) or choose another name.
- Nickname tag (37%): If two or more pages on your website have the same tag title (including your target keyword), it will be difficult for Google to determine which page fits the user’s search query. In turn, this will block your search results.
SEO meta tags: detailed meta tags
The second main metadata is the meta description.
In fact, a meta description is a summary of pages that appear under the title tag.
For example: the code for a meta description is as follows:
<meta name = “description”
content = “It’s easy to find the tallest building in Los Angeles, California!
Customized search of house listings, latest prices,
Photos make finding your home easier. “/>
You may have seen this description encouraging users and search engines to display this page at the top of the SERP.
Google acknowledges that it does not use meta descriptions and algorithms. But as you can see, as part of code snippets, they can be an effective way to increase clickthrough rate (CTR) and get more traffic.
Best practices for creating meta descriptions
Now, since we should consider meta descriptions as an effective method to improve your page, please ensure that they follow the following guidelines:
- Keep meta descriptions below 160 characters.
- Write different descriptions for each page — this will help Google identify the page that best fits the user’s goals.
- Make sure your content optimization reflects all the content on the page. If creating a misleading description, this will prevent users from being on the page, thus sending Google a negative signal of user behavior.
- Use the right sentence case.
- Use keywords to focus on the user’s intentions, but do not use them beyond the scope and accuracy of the key.
Meta descriptions mistakes to avoid
When it comes to meta descriptions, website owners make the same mistake as we mentioned in the tag section:
- About 67% of sites do not have meta descriptions. Based on Google’s advice, be sure to add unique and engaging details to every page of the site. Otherwise, you may see a decrease in the clickthrough rate.
- Duplicate meta description (50%): Like any other duplicate content, this is a big problem. If you use the same meta description on multiple pages, this will affect how Google analyzes the needs of your page and can affect your ranking.
- Write a summary that is too long or too short: Although Google does not limit the number of characters that can be used in meta descriptions, keep it within 160 characters. If they are too long, Google will cut them off and leave a message for you and the collection in the middle.
- Use a lot of details: If there are a few meta descriptions for a page, this can mislead Google which you will use in your code snippets. Therefore, your page may eventually display an “incorrect” description, which in turn will affect your subscription rate.