Over the last few years, the virtual events industry has grown dramatically and will continue as 63% of organizations are moving to digital events and 54% of organizations are increasing the number of webinars they do in a year.
But one thing about hosting a virtual event is the difficulty in understanding participants’ moods and reactions.
Thus, collecting feedback from participants becomes even more crucial for the event planners. The feedback will help you understand what participants liked the most and what they didn’t like, so you can create an exhilarating event next time for your event.
But every time your virtual event is over, do you find yourself in a tough spot wondering how successful the event was and if your participants were happy with it or not? If you answered yes, then we have the solution for you.
Here are some ways in which you can collect feedback from your participants post your virtual event.
Ways to Collect feedback after your Virtual Event
There are numerous ways and virtual event tools which you can collect feedback from your audience, but some of the most effective ways are:
1. Send Follow up Emails
Emails are a better way to get feedback from your audience. Why? Because many people feel shy about sharing their feedback live or on social media.
However, they can share it privately through email. Also, people who have absorbed all the activities and experiences of the virtual events will have clarity on how much your virtual event benefited them.
Few things you should follow to get response and feedback on your follow up emails:
- Keep your subject line intriguing and engaging as it will be your game-changer because whether people will open your feedback email or not is based on your subject line.
- Keep your email short, engaging, and personalized; so you don’t lose the interest of the reader.
2. Do Live Polls during your Virtual Event
During the event or in the last few minutes of the event, you can share polls with the audience to collect feedback.
Polls give away all the prompts for the audience and are interactive, which is why they are easy to respond to. With polls, you can expect a high rate of feedback submission. The results of polls are also very concise, straightforward, and easy to analyze for you.
3. Send Surveys to Collect Feedback for your Virtual Event
If you are looking for detailed and straightforward feedback from your audience, then using surveys is a good option. You can send your survey link to your guests after the event via email or even share it in the chat towards the end of the virtual event.
However, one major problem with surveys is the low response rate of the participants, and time here is a major factor.
Attendees don’t want to spare 5-10 minutes of their busy lifestyle to fill out your survey forms. To increase the response rate, you can give some attractive offers to your attendees, like a freebie, extended subscription, extra discount, etc.
This will get your audience to take an effort in filling your survey and provide genuine feedback.
But you must also ensure that your survey is easy to understand and respond to for the audience. Seeing long surveys or complex questions can give your audience anxiety and make them leave the survey form.
Other things to note:
- Ask relevant questions
- Keep the survey design mobile-friendly
- Make it interesting with multimedia
4. Monitor Event Response on Social Media
Social media is one of the interaction spots where you can gather feedback for your virtual event. If you have been doing promotions on social media for your virtual event, people will be already talking about it.
Even after the event is over, people will still be talking about it on social media because people like to share their experiences with their peers and community.
The biggest benefit of this method is that you get genuine feedback from your event participants as people share their real experiences and opinions.
You can track the event feedback and data on social media through your account mentions and the event hashtag.
If you have invited a few special guests, you can directly check their accounts for any feedback or review updates. Using social media monitoring tools will make your work easy.
You can use a social media aggregator to monitor and track the feedback for your event on social media. It will also help you collect them in one place. Keep checking for social media activity for feedback for at least a week or two so you don’t miss out on any relevant feedback.
Over to You
Collecting genuine feedback and data after the virtual event is not as hard as you thought it would be; use the methods we have discussed above and make your work easy. While reaching out to your event attendees for feedback, remember to always be humble and respect their time.
Nobody is sitting around idle to give their feedback on your event.
But if you show that you care about what the participants felt during the event, they will feel valued and share their views with you.