BusinessDigital Marketing

Ways Businesses Can Use Snapchat

There are a number of ways your business can profit from Snapchat and its devoted users. If you believe you missed out on the chance to take part in the Snapchat trend, it’s not enough time. As of Q1 2019, the social media app had more than 190 million daily active users with more than 80 million of them in North America.

While others may not be discussing the photo and video messaging app as often as they did in the past, Snapchat is still a “big deal”, especially for those aged between 13 and 24-years old. The on average Snapchatters utilize the application at least 20 times per day and are spending on average 30 minutes using the app, which results in 3 billion Snaps produced every day.

Snapchat Terminology

Before you begin to implement simple Snapchat techniques, it’s crucial to be aware of the terms in use on the platform. facebook


Making a snap or video by using the snap button. Snaps are visible at a maximum of 10 seconds, basing on the length of time that Snapchatter select, and the snap will disappear after it has been seen.


A collection of Snaps that we take in the last 24 hours. Snaps are arrangeable chronologically and form a narrative.


The Discover screen showcases Snapchat Stories of friends’ Snapchat Stories as well as top-quality content from publishers who update content every day. Users can stream Live Stories from events and browse local or specially curated Stories that they might like.


QR codes generated by Snapchat Every code generated by Snapchat is unique to every user.


Personal collection of saved Snaps or Stories and backed up by Snapchat.

Stay Top of Mind

Similar to every other platform for social media, it’s crucial to stay constant in posting content. With Snapchat it’s crucial. Not just because Snaps disappear within 24-hours. But also the more recent your Snaps have become. The nearer they appear at the beginning of your Friends feed under the Discover tab.

Build Engaging Followers

This is why Snapchat differs from other social media platforms. The story feed of the user is very carefully curated according to what the user would like to be able to. Why? Because Snapchat is a social network, users are forced to get out of their way to meet new friends and businesses to follow.

There aren’t any hashtags available to look through that new users can follow or follow. Neither is there the traditional newsfeeds like other platforms provide. Apart from telling people in plain language that your company is not the only one on Snapchat. Including your username and ensure that they are able to locate and follow you.

For the first step, make and copy Your Snapchat Account’s Snapcode. One of the easiest ways to increase a Snapchat followership is to advertise the use of your Snapchat through your other social media pages and then bring users who are on other social media platforms onto your Snapchat account.

It could be as easy as sharing your Snapcode and Snaplink and also by being creative and sounding unusual. Or exclusive regarding what content is shared on Snapchat. The goal is to make followers more interested and to create FOMO. This is why they will desire to follow your company’s Snapchat account.

Go Behind the Scenes, Make It Exclusive

You’re not lying, your customers are curious about what goes on behind the scenes of your company. You can share your office culture or snaps of your team members preparing for an event, this is great storytelling content that will allow your customers to feel as if they’re part of your company. tyuiu

Share User-Generated Content

UGC is a term used to describe user-generated material (UGC) that comprises any type of text or media. Where the user actually promotes brands instead of the brand itself. A few examples of UGC include users of social media posting photos of their morning at Starbucks and sharing pictures of their meals.

Sharing UGC is thought to be one of the most genuine ways that businesses can make use of social media. This not only makes customers feel apart and part of the brand. Also encourages other employees to produce content based on what they.

Host Takeovers

The takeover is when someone different than the normal person in charge of social media or marketing, handles your company’s Snapchat profile for a specific period of duration.

Being sure to work with a trustworthy and verified person or influencer can assist your Snapchat account gain certain followers of the influencer and will also reach out to different groups and let you connect with an influencer to gain credibility.

Since you’re basically handing over keys to the keys over to someone other than you. Regardless of whether they’re an employee of yours as well.

Sneak Peek Product Launch

Let your followers feel valued by including them in previews of the upcoming releases of your products. Utilize Snapchat to create anticipation, excitement, and demand for the items. And your followers will appreciate it for responding to the posts, and possibly sharing them on their social media accounts and many more.

Exclusive Deals & Coupons

Make the most of the 24-hour lifespan of Snap’s 24-hour lifespan Snap by sharing special offers and coupons for your company. The short duration creates pressure on people who don’t want to miss out on a special sale or coupon the followers are more likely to act swiftly prior to that Snap disappears.

Custom Snapchat On-Demand Geofilters

Geofilters are graphically created “overlays” or “frames” that appear to users based on their particular location. For instance conference venues, restaurants and other events may be marked with the geofence they want to locate. Any Snapchat user in that geofence can make use of the geofilter.

Make Use of Snap Ads

Snap Ads are full-screen portrait videos or images. They bring traffic to your site, video, or application via their Swipe Up option. Snapchat’s Ads Manager is comparable to Facebook’s Ads Manager and will guide you through it step-by-step. It’s important to remember that although Snapchat’s interest-targeting isn’t as extensive as Facebook’s, it still has the potential to target users by their long-term lifestyle interests.

Get Creative & Have Fun

Snapchat can be quite enjoyable to utilize on a personal basis It lets users can play games, make short videos, and utilize humorous faces. Your business’s presence on Snapchat is no different. It is important to remember that many users tend to be young, and there’s plenty of noise and competition to stand aside on Stories. Stories feed.


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