Computers and Technology

What Is Business Analysis: Processes Involved In It

Business Analytics can be referred to as the process of using statistical methodologies to analyze the raw data to find insights and trends in it. It is further divided into four categories depending upon the activities it performs.

  • Descriptive Analytics- This analysis works of the factor “what”. Above all, it is useful in determining what has happened in a business operation.
  • Diagnostic Analytics- This analysis operates on past performances to know what has happened and “why”. In addition, it operates on past data to know the reason for the past happenings.
  • Predictive Analytics- Predictive Analysis makes predictions about future happenings based on past experiences and answers the questions “what is likely to happen”. Above all, this analysis is useful in identifying future threats.
  • Prescriptive Analytics- This analysis helps answer ” what steps to take”. However, this is an advanced skill and it requires high-tech tools and techniques.

Uses Of Business Analytics

Business Analytics is the backbone of the success of any business foundation. Above all, this technology allows a business to measure the accuracy of its operations and results. In addition, the data gathered by a company is in a raw form and cannot be understood. This process refines this raw data and makes it of great use for the company. Moreover, many organizations provide Business Analytics Training in Delhi along with the certification.

The refined data allows a company to understand the needs of their customers in a better way and personalize products according to it. Above all, it results in boosting a company’s overall performance. Given below are some of the key activities in which business analytics comes to use.

  • Analyze the raw data
  • Use advanced techniques to find hidden patterns in datasets
  • Disseminate information to relevant stakeholders
  • Provide an easy representation of data
  • Monitor KPIs and deal with the changing trends in real-time
  • Justify and revise decisions based on up-to-date information

How Business Analytics Functions

The business analysis includes the following steps.

  • Understanding The Business Needs- To begin with, this is the primary stage of this process and it includes understanding and determining the needs and wants of a business. What things need improvement and what is okay is also determined in this process. Then the data is collected according to the business needs from various sources such as polls, social media. Etc.
  • Explore The Data- In this process, the collected data goes through cleaning and transformation. Above all, various outliers are removed from the set of data as it can negatively affect its accuracy. Once the data is cleaned, it goes through a visual check-up thus a business analyst gets a basic understanding of the data.
  • Data Analysis- This is one of the most important processes of Business Analytics and is helpful in determining the outcomes. After that, it analyzes the factors related to the target variable and makes simple predictions out of it.
  • Prediction Making- This process is all about using prediction techniques to find insights and patterns. After that, it compares the predicted results with the actual ones. This process allows an analyst to select the best-performing model based on accuracy.
  • Decision Making- This process makes decisions based on the outcomes. In addition, it helps in taking action in the favor of the business according to the gathered insights and patterns.

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Career Opportunity in Business Analytics

This era has seen several businesses growing rapidly. However, the success of a business depends on the analysis it makes about its customers and trends. Therefore, all the companies spend a huge amount on conducting surveys and polls regularly to collect the data. Above all, this collected data is useful with the help of business analytics.

Therefore, every company all over the globe requires skilled professionals that can operate with raw data and provide useful trends and insights out of it. Many educational websites provide Business Analytics Online Training and one can pursue a career with their help.

Therefore, Business Analysts have a huge requirement worldwide and it will keep on growing with time. Given below are a few job titles for a professional in this skill.

  • Big Data Analytics Architect
  • Big Data Engineer
  • Financial Analyst
  • Marketing Analytics Manager
  • Business Intelligence and Analytics Consultant
  • Analytics Associate Metrics
  • Analytics Specialist Database Administrator
  • Fraud Analyst
  • Retail Sales Analyst
  • Statistician
  • Data Scientist
  • Data Visualization Analyst etc.


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