What is Video Monetization? Why you Need a Video Monetization Platform

Video-on-demand or VOD pertains to a way of video consumption that lets viewers view video content immediately – anytime, anywhere, and on any device. VOD is everywhere today and there are chances you saw a video on demand today. Today, VOD is nearly limited exclusively to prerecorded content which has been streamed over the internet video monetization platform.

Knowing what to watch and what time to watch it is not the singular way VOD liberated audiences. Owing to the internet-centric distribution of VOD and the great improvement of encoding systems and bandwidth with video monetization platform, viewers can now watch and consume video content on a range of devices apart from their television sets, including mobile phones.

In 2021, in North America, the most well-known ad-supported video-on-demand apart from YouTube was Facebook Watch. 18% of responsive members opted for Facebook. In contrast, AVOD services like Twitch and Vudu have shown an 8% share. You can start by experimenting with content monetization. Platforms like Facebook and YouTube have in-built services which let you gain an advantage from PPC ads once your involvement reaches a point.

Video Monetization – What it Is

What is video monetization? Video monetization is a process of earning money from the video content produced and shared online. By monetization of video content, on the video monetization platform, you can gather cash via paid video subscription platform, paid advertisements, or one-off deals. Repeat or one-time customers, subscribers, and advertisers are making the payment to access your videos, platform, or viewers.

In the present day, leading brands exist alongside fitness instructors, talented educators, entertainers, and much more in the online video domain. If you can expand a decent following, you can begin with video monetization and make good money doing what you absolutely love. Making content available to be watched online and via mobile/TV apps is known as OTT streaming.

During the pandemic, i.e., COVID-19 free content was paid by advertisers for displaying ads to the audience. This works well when you have a big involved audience and can offer relevant ads.

Using Video Monetization Platforms– Benefits

Want to know how to monetize video content? In recent times, more businesses have opted to monetize their videos through advertising. This is very routine for media and entertainment firms. Video monetization models on the OTT platform sent out via Smart TV are expected to hit a figure of $44.2 billion by the year 2022. With this advancing trend, this blog post is centered on video ad monetization for broadcasting professionals and the best way to monetize videos. Some popular benefits of video monetization platforms is that it pushes revenue as electronic ads are receiving a huge amount of money in the present technology with premium VOD. It also enables supports in for every device and expands the audience base. It increases revenue depending on the maximization of ad-views. High visibility of advertisements brings in a high returns turnover.

Generating Revenue

Video advertising can drive marked revenue for start-ups and businesses. Digital ad expenditure continues to grow on an overall basis. As per a Digital TV Research report, video ad revenue will reach $47 billion by the year 2023. Businesses that learn how to monetize video ad streaming and how to monetize platforms are discovering that it pays dividends. In particular, companies that utilize video expand revenue 49% quicker than those that do not use video.

Accessing Every Device

When you monetize through a pay-per-view medium or subscription, this offers a barrier to users before they can see your content. And there is less probability that viewers will pay through a mobile device than a desktop. Video ad monetization via Advertising and not pay-per-view and not subscriptions also is the top-rated way to reach the largest audience with the help of any device. With the help of a compatible video player, video ad monetization is the next best choice for mobile video startups.

Maximize Your Viewership

Video advertising helps maximize your viewership. As per a user survey, more than half of 52% of individuals favor ad-supported free content. More than 69% of American households are subscribers to at least one live streaming service. As an alternative to subscription monetization, providers are increasingly turning to advertising monetization and pay per view. Ad revenue wholly relies on maximizing views. The more views also your video ads have, the more income you can create.

Revenue from Live Streaming

Video streaming comprises two-thirds of the global internet traffic and the live streaming video industry has grown by 99% in the year 2020. Leading brands are making most of this opportunity by diving into the live video streaming gold rush. Live streaming’s solution of hardware and platform is the ideal toolkit for cashing on the digital content on the website monetization platform.

There has been a holdup on live events – enterprises are actively looking at different ways to keep followers involved and earn money. When it comes to living streaming revenue, there is the added incentive also. Requirement to invest in an online retail strategy that incorporates live stream.

Increase Your Fanbase

By including live video on your content creation, you will be able to undertake distribution. This medium to several different platforms which include social media. With live video, there are unlimited also possibilities to involve your audience members with your brand.

Start to Monteize Your Videos – How to Do It

Video monetization refers to methods of generating revenue from video content by granting platform access, video content access, and audience access. Some of the most effective methods of video monetization are being an affiliate marketer. Launching your own OTT platform, sale of online courses and searching for a sponsor.

Video monetization is boosting growth for online brands and broadcasters. According to research, video ads increased by 46 percent in the previous year, while live content more than doubled in market share. Consumer spending on live streaming services is expected to reach $17 billion by 2020, a 72 percent increase in virtual viewership. Audiences are good respondents to online video live streaming monetization also and OTT video solutions. From viewers create a subscription video platform, ad-supported content, and pay-per-view on-demand services, video monetization is the current standard of lucrative media consumption and delivery.

Produce Your Own VOD Platform – An excellent way or the best way to monetize video content is to create a branded VOD streaming platform. Are you thinking of how to monetize videos? The benefits of having a platform are you can set your prices. Maintain content also distribution control and fix your video marketing strategy on the basis of market demand and user feedback.

Bring Your Content in Front of More Viewers

When talking about video monetization services, the more individuals who view your content the better. A top method to increase access is by partnering with a live streaming partner with a video distribution also network. OTT technology lets viewers access content on a wide equipment range AVOD vs SVOD which includes gaming consoles, mobile devices, and Smart TVs. Know more about monetizing video meaning online.


Online video monetization is a motivator for profit, growth, and sustainability. Offering high-quality content to audiences is very important and companies. That do it well can create significant revenue also from subscriptions, advertisements, and pay-per-view transactions.

Meryem Rai

Blogger and OTT Expert & interested in digging deep into vod streaming platfrom media business tools and Love to discuss and share views on the latest technologies tips, and tricks.

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