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WhatsApp Marketing in Bangalore Made Simple: A Beginner’s Guide

Whatsapp Marketing: Imagine a situation where you are marketing to a prospect and it doesn’t even sound like marketing. How do you achieve this situation? A great way is to speak their language on a channel they are most comfortable with: WhatsApp. The messaging channel has become extremely popular because it is more engaging and offers real-time, one-on-one interactions.

In fact, messaging apps have gotten even bigger than social media. With 2 billion active users, WhatsApp is the best messaging app ever. However, despite its great popularity, only 7% of marketers have used WhatsApp for their business².

What can you as a trader conclude from this? This at least means that WhatsApp Marketing in Bangalore is a relatively undeveloped position and can give newcomers a competitive edge.

As you may know, the most popular advertising platforms like Facebook and Google have used user data as an opportunity to target ads to their users. WhatsApp, on the other hand, has taken a more cautious approach. Although they could have made revenue from the platform after acquiring WhatsApp from Facebook. However, WhatsApp avoided this to protect it from spam and advertisements.

Because of this, WhatsApp has seen tremendous growth in its user base, extremely open pricing, and more opportunities for marketers to get out of the noise and have personalized interactions with their users.

WhatsApp introduced business tools like the WhatsApp Business API and WhatsApp Business App to enable businesses to connect with their customers, build loyalty, and deliver great customer experiences. Depending on the size and needs of the organization, the two tools are compatible with different marketing strategies.

Whatsapp Marketing: How to build a winning WhatsApp marketing strategy?

Effective marketing relies on a well-thought-out marketing strategy. It enables you to clearly define goals, results and roadmaps to achieve them. Here is a checklist to follow when creating a WhatsApp marketing strategy for your business.

1. Set your goals

Use the following approach to set your marketing goals on WhatsApp.
1. Analyze your existing marketing channel.
2. Identify the gaps/weaknesses in your marketing.
3. Solve these problems with WhatsApp.

For example, ad conversion rates are low because many product questions that arise after the ads are served go unanswered. Alternatively, you can post ads that directly open a WhatsApp chat where users can ask questions or make purchases from your WhatsApp store or website.

2. Build your buyer’s persona

The personality of a buyer is a representation of his customer. This is important because when you have a clear picture of who you are targeting, it is much easier to develop effective, targeted content that matches the goals and challenges of your ideal marketer.

Pro tip: To create a buyer persona, you can view details about people who have bought from you. You can do this using data from ads, your contact lists, or even sorted articles.

3. Get WhatsApp Business API

The WhatsApp Business app is available for both Apple and Android users. Available for free, but with some restrictions. The WhatsApp Business App limits the number of agents to one, which is a major hurdle even for small businesses. It has basic features like missing messages, quick replies and doesn’t support chatbots, messaging templates, doesn’t integrate with other extremely important tools to get the most out of WhatsApp.

For this reason, companies of all sizes are recommended to use the WhatsApp Business API through the WhatsApp Business app. Additionally, many companies that have used the WhatsApp Business app in the past have switched to the WhatsApp Business API as they have grown.

4. Build a contact list

If you want to use WhatsApp as a marketing channel, you need a contact list. A highly relevant contact list is the key to a successful campaign. WhatsApp requires customers to give their consent to receive WhatsApp updates before receiving the message. As a result, you should get a list of people who are already interested in your products and services. This results in a very relevant contact list that you can use for various campaigns.

5. Define messaging and build content

WhatsApp has an incredible 99% open rate, but if you provide irrelevant or poor-quality content, you end up missing out on the opportunity to use WhatsApp as a marketing channel. The more open pricing determines the success of your campaign, the more important action people will take after seeing your post.

And to make sure they open their posts and take action, keep the following points in mind:

Keep your communications short and to the point

Enhance your messages with media files such as videos, animations, or pictures
Use emojis if necessary.
Don’t send unsolicited messages to your customers. B2B companies typically send updates to WhatsApp or Facebook Messenger 3-7 times a week.

6. Get customer feedback and improve

A well-thought-out marketing strategy asks if it is combined with a feedback mechanism. This feedback from your customers will help you:

Validate the success of your campaigns

Identify dissatisfied customers and work on improving the experience for them

It helps you measure customer satisfaction

It tells you which areas need improvement and which areas work well for them.

You can use WhatsApp messaging templates to get feedback from your customers and use that feedback to make important business decisions.

Also Read: Microsoft Digital Marketing Center & This Week’s News

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